Christmas is doing a little something extra for someone - Charles Schulz
Christmas is the season of giving and as usual we have our December champion who steps up with her Be An Elf charity. Be An Elf is a Brisbane based charity whose mission is to help transform lives, instill hope and build a brighter tomorrow for children in need.
The #RUDstory is about our employees, the charities they support, the values they hold dear, and their experience of teamwork, challenges and motivation at RUD.
When you think about Be an Elf’s contribution to the community and what feels most meaningful to you?
What feels most meaningful to me is the way 'Be an Elf' restores a sense of magic, dignity, and hope for children who are going through incredibly tough times. It’s not just about giving gifts; it’s about showing a child that someone cares, that they are seen, and that their wish matters. Knowing that we can make even one child feel loved and valued on Christmas Day is what makes this charity so special to me.
How do contributions from RUD and the broader community help move the charity’s mission forward?
The contributions from RUD and the wider community help turn these Wish Letters into moments of joy. Every gift we choose and every bag we prepare becomes part of a larger effort to support children who often go without the basics. Our involvement shows that a workplace can be a force for good. When we come together, whether by picking up a Wish Letter or donating items, we are helping Be an Elf reach more families and make Christmas brighter for those who need it most.
Is there a moment or experience with the charity that has stayed with you?
Yes, there are several moments, but one in particular has stayed with me. The founder once shared a story about a child who asked Santa for a block of cheese because the family had so little. When the child received it, they cried with happiness. That story brought tears to my eyes, and it still does.
Another moment was reading a Wish Letter this year from a child who asked for a can of Aeroguard and a painting book so he could sell his artwork to help his mum pay the bills. These simple, heartfelt requests remind me how much need is right in front of us and how easily we can help lighten someone’s burden.
If there is one thing you wish more people understood about this cause, what would it be?
I wish more people understood that poverty is often hidden from view. Many children who write these wish letters are not asking for toys; they are asking for essentials like shoes, underwear, sheets or toiletries. These kids are not ungrateful or demanding; they are simply trying to make ends meet. Be an Elf gives us a window into their reality and shows how much of a difference one small act of kindness can make.
Do you have any final thoughts or a message you would like to share about the charity and the role we can all play?
My message is simple: every one of us can make Christmas magical for a child. Whether it’s choosing a Wish Letter, donating a single item or encouraging others to get involved, we all have the power to bring joy and relief to families who are doing it tough.
I am proud to spearhead Be an Elf at RUD, and I am grateful to work alongside such generous colleagues. When we come together with kindness and compassion, we help create a community where no child feels forgotten, especially at Christmas.
Interested in joining the team?
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