RUD's Vivid Vision

Creating a vision is bringing possibilities into the present, so that we can do something about it now.

The only way to make sure our future happens is to create it.

RUD’s Vivid Vision provides a visual roadmap of what RUD will look, act and feel like by 30 June 2024.

It explores the fundamental elements of our people and business that will bring our vision into reality.

Our Vivid Vision is used as a guideline for decisions we make every day.  Take a look

The partner of choice for organisations that value our quality niche products and solutions.


We believe in ourselves and our smarts to create better outcomes than exist today.

Quality Niche Products and Solutions

RUD only sells high quality, technical solutions and products which provide differentiation.


Timeliness in everything we do.


Partnering win/win relationships with customers, suppliers and internal customers.

  • Everyone has a voice and we encourage everyone’s personalities to shine through
  • We regularly take time out to celebrate and reflect on our successes.
  • Our team members arrive home safely every day.
  • People are truly engaged. friendly and we care about each other.
  • We don’t miss our kids sports days; our people come before our business.
  • We are in control of our own destiny and everyone treats the business as they would their own.
  • We achieve targets within the normal working week.
  • We have zero errors.
  • To assist every team member to achieve financial independence in retirement.
  • We create an environment where our employees can develop to become the best versions of themselves.

RUD is proud to support a diverse range of communities and charitable organisations, improving the lives of people around Australia and the world.

Whether it be by giving time clearing out bushland, packing up Christmas gift hampers for children in need or by simply growing a ‘mo, the team at RUD love to get behind a cause that makes a difference.

If you are interested in a career with RUD, we’d love to hear from you.

Whether it be engineering, fabrication, welding, sales or marketing we are always looking for people who believe that customers and culture are important. 

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    The RUD Way



    Safety Standards

    What Our Clients Say About RUD Australia

    • Patterson Mobile Crane Hire logo
      Laurie Patterson

      “Half the amount of gear for the same result”

      Patterson Crane Hire loves a challenge and RUD lifting gear helps us solve these challenges. The weight saving gains when we use their Grade 120 ICE range really makes a difference and minimises our risk when we are managing difficult, heavy lifts. Simply put, this is why we choose to work with quality suppliers like RUD.

    • Graeme Jones
      Operations Manager, Holcim Werribee

      “Safety and expertise a key factor for Holcim”

      At Holcim (Werribee) we rely on RUD Tyre Protection Chains. Their strong expertise and professionalism is on display when they fit and maintain our chains on site. The team works hard to keep us safe, enable our machines to stay in operation and minimise our costs.

    • air & allied sales logo
      Marcus Ghikas
      Managing Director, Air and Allied

      “Quality suppliers and supportive business partners, recommended without hesitation”

      Air & Allied Sales (Pacific) has partnered with RUD Chains for the past 25 years to deliver outstanding engineered solutions. The professional and continued relationship with Ian and his team allows us to continue to support our customers above and beyond their needs.

      Our recent requirements have pushed the limits of a standard supplier’s capabilities, but RUD Chains have never waivered in their scaled supply. As a result, we have been able to meet surges in demand without issue, passing on the excellent support offered by RUD Chains to our own customers.

      RUD Chains are both quality suppliers and supportive business partners, and we would recommend them without hesitation.

    • acran logo
      Richard Devereux, Managing Director

      “RUD Chain Drives provide a controlled drive solution for engineering challenge.”

      As Managing Director of ACRAN, we are always excited to provide innovative and quality technical solutions to the market for industrial ventilation, filtration and noise control solutions.

      Recently we completed a project where RUD chain drives provided a controlled drive solution for an Engineered lift and fulfilled the requirements. ACRAN is grateful for the technical and on-site support provided by RUD Chains and look forward to completing future projects together as a trusted partner.

    • gemilang australia logo
      Sarah Forbes

      “Australian Made Endurequip Hoists provide a safe and reliable maintenance system to deliver new bus fleets.”

      At Gemilang, we’re confident that our high-quality Endurequip-made Portalifts and vehicle stands will continue to serve us well as we build more buses for the Australian market. These provide us unparalleled underbody access, thereby giving our clients the reassurance that every single bus component, from top to bottom, is designed, manufactured, secured and inspected thoroughly by our engineers and technicians.

    • Aurizon logo
      Gavin Witton
      Project Leader, CQCN North Wagon Operations, Aurizon

      “Service Levels from design through to commissioning unmatched by others”

      The team at Jilalan appreciate the quality service you provided in the design, fabrication and commissioning of our platforms for our Wagon remediation project.

      RUD’s attention to detail and great communications skills ensured that our project was completed to the highest standard and exceeded our expectations.  From the start of the procurement process you committed to ensuring time frames could be met and delivered quality products as per agreement. We are grateful for this as no other company we contacted could make these commitments.

    • Grima recycling
      Jim Grima
      Grima Recycling

      “RUD service compliments RUD system quality”

      Grima Recycling have been working the team at RUD in realising our plant expansion project. The modular RUD chain conveyor has proved to be reliable and effective for the transfer of of our recycled products from the loader hopper and up the inclined slop as part of our new process line. The regular contact and support provided by RUD compliments the RUD system quality. 

    • Enco precast
      Forbes Day, Operations Manager
      Enco Precast Pty Ltd

      “RUD Engineering support and expertise a real asset”

      ENCO Precast have been involved with RUD for over 10 years now, predominantly for the supply of the Philipp Group Lifting Hoops for Prestressed Precast Concrete elements for bridges. The engineering support led by RUD’s Engineering Manager Matt Pauli is always outstanding and has kept us loyal to RUD.

    • Western Australia

      “RUD Toro X19 chains have surpassed all of our expectations”

      RUD’s service and product support have been excellent. We are happy to recommend RUD to anyone who has problems with their tyre life.

    • bullivants logo
      Paul Denison
      Bullivants Townsville

      “The RUD team were able to design, manufacture and supply a cost effective solution”

      We see our long term relationship with RUD more as a partnership than supplier and customer. RUD’s service and product support are excellent and their team of industry specialists is always on hand to answer any of our questions.

    Need technical support or training?

    Our in-house engineers provide training and ongoing customer
    support for all our products and solutions.