This is taken from the article published in Cranes & Lifting Oct 2023 issue. Click here to read the original article.

Director of SureLift Crane Hire Mark ‘Chopper’ Read discusses his business and why the company consistently chooses RUD.

“They’re the best chains in the industry,” says Chopper. “All of RUD’s lifting and lashing equipment consistently performs on safety and durability measures; it’s because of the way we’ve seen RUD’s products perform that we don’t buy anything but RUD.”

Chopper himself holds an extensive career in the mining industry; working in and around shutdowns in the mining industry before starting Surelift; he’s seen it all; and that’s why when he labels RUD’s chains and slings as the “best”, he’s worked with, there’s an added element of legitimacy to his words.

SureLift Crane Hire was conceived in the mining town of Moranbah and began its operations with just one 20-tonne Franna crane. Since then, the Queensland-based company has expanded its fleet to include seven Franna P&C cranes, seven all-terrain cranes, a 280-tonne crawler crane and a variety of truck and trailer combinations.

“Initially, when I started the business, I reflected on my time in the shutdown industry and I saw the potential for more crane hire in the market,” he says. “I decided to try it out, and we’ve eventually grown into the business we are today.”

At the core of its operations, SureLift provides crane hire and transport services to businesses and individuals in Moranbah and its surrounding regions. Frequently employed by contractors working in the mining, construction, maintenance and industrial sectors, Surelift’s team of 48 full-time employees is well-versed in the crane and logistics industry, thanks to the company’s 17 years of experience. 

“The biggest problem that we experienced when starting SureLift was just attracting the work,” says Chopper. “But we kept our heads down and worked hard, and eventually, things fell our way; today, we own over 16 cranes and operate across a range of projects.”

Part of working across a range of projects in the crane industry requires versatile, durable, safe lifting and rigging equipment. 

“Although we’re general hire, the chains consistently stand up for us no matter what environment they’re placed in,” he says. “I initially came across RUD’s chains early on in my career and they have not disappointed me.”

The other blatant testimony to the working capacities of RUD's products is the industries in which they appear. According to Chopper, working with a range of clients in the defence, infrastructure, energy and engineering industries, RUD’s chains offer “capacity, versatility, and unique features” that other chains “just don’t have”. 

RUD ICE Grade 120 range of lifting chains weigh 30%  less than the next nominal grade chain but possess 60% higher breaking force than the Grade 80 chains. Also, when used with a balancer, a RUD ICE 16mm chain can lift up to 48 tonnes, the highest in its class.

“The balancer is a huge point of difference when compared to other options on the market,” says Chopper. “It allows us to lift at a higher capacity with the same level of safety.”

Aside from using its range of lifting chains and slings, Chopper is also highly complimentary of the lifting and lashing points that RUD supplies to SureLift. The German manufacturer offers more than 700 tested boltable and weldable lifting point variants with load ranges all the way up to 250 tonnes. Stringently tested and certified according to LEEA and NATA standards, Chopper says the versatility offered by the products is “incomparable”.

“Working in the shutdown industry, it’s imperative to get things right with dependable, durable products,” he says. “The weld on lift-points that we use are exactly that; having versatile gear that holds many applications at many ranges is essential.”

All these products collectively feature for Chopper are safety and excellent post-sale service and support. Talking about his relationship with RUD Chains and its after-sale service, Chopper says no stone is left unturned for RUD when it comes to ensuring the company supplies the right product according to Surelift’s needs. 

“Their post-sale service is excellent; anything you need to talk to them about – whether it be the maintenance of the product, a new range that’s just come out, or different lifting solutions – they’re there,” he says. “Additionally, if we need any advice for setting up new slings or purchasing any new items, RUD are always on the other end of the phone, ready and willing to give us a helping hand – or, in this case, a sling.”

For the team at Surelift, since RUD’s products are manufactured, tested and maintained in accordance with Australian Quality, Environmental, and OH&S standards, including LEEA and NATA accreditations, this is more important than RUD’s high-quality post-sale service. Chopper believes RUD’s products tick all these boxes.

“At the start of the day, everyone’s got a right to go to work; at the end of the day, everyone’s got the right to go home safely,” says Chopper. “We feel that using RUD’s chains embodies that message of safety.”

RUD will be exhibiting at the Crane Industry Lifting Conference - CICA 2023 from 26-28 Oct 2023. Visit us in Booth #27/28 at the Perth Convention Centre to discuss our Lifting and Lashing Solutions for the crane industry.

Article copyright to Cranes & Lifting; this information is accurate at the time of publication and RUD Australia takes no responsibility for any errors, inadvertent or otherwise.

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